Child abuse campaign (Campaign in AR)
I used artificial intelligence and augmented reality to create a shocking campaign about child abuse in France. The poster shows a boy holding a sign that can be scanned. Upon scanning the sign, we see a shocking statistic about child abuse in Europe and a neon illustration of a man appears on the image. The campaign allows one to make a donation to a non-profit organization that vouches against child abuse, but it is primarily intended to raise awareness about child abuse.
Project briefing:
The assignment was to create a mise en abime with augmented reality, the theme we were allowed to decide.
Role:
Creative direction
UX Researcher
Illustrator
AR creator
Photoshop edits
Artificial Intelligence Artist
year:
2022
Contact:
@Judith Van de Velde
vandeveldejudith@gmail.com
Zoersel, Antwerpen, Belgium